Zendaya Is the New Face of Lancôme’s New Scent
July 3rd, 2019
You’ve probably spotted Zendaya out and about lately promoting her new flick Spider-Man: Far From Home. (She even popped up at the Armani Privé Fall 2019 show over in Paris wearing a cool-girl tuxedo.) So it’s not surprising that mega beauty brand Lancôme decided to celebrate Zendaya’s new role as the face of its Idôle perfume last night, even though the fragrance doesn’t go on sale until August 22.
This marks her first Lancôme campaign since she was announced as the brand’s beauty ambassador earlier this year. The fresh scent was created for a new generation of strong and empowered women. Its musky, floral fragrance is highlighted by notes of bergamot, accords of pear, Indian Jasminum grandiflorum and a new “clean and glow” accord. The “voluptuous” perfume is housed in a pretty slim bottle that’s only 15 millimeters thick.
“I am thrilled to be the face of this new Lancôme fragrance. Idôle is a perfume that has meaning. I like the fact that it’s fresh and light. I am very particular about perfumes, and Idôle smells absolutely beautiful and I love it,” Zendaya proclaimed in a press release.