Target’s New Swim 2020 Campaign Is the Definition of Diversity


Image: Courtesy of Target

Swimsuit season will be here before you know it and if you’re struggling with how you’ll look in the latest swimwear, Target is here to remind all of us that both one-pieces and bikinis are for every body. The retailer’s Swim 2020 campaign just dropped and features a diverse cast on both the racial and size fronts. The mega brand even enlisted the help of new model Jeyźa Gary who was born with a rare skin condition called ichthyosis that causes dead skin cells to accumulate in thick, dry scales.

Target Swim 2020

Image: Courtesy of Target

Jeyźa revealed on her Instagram how she found out about her inclusion in the cool new campaign. She says she flew out to California on a moment’s notice and couldn’t “imagine a more perfect first booking.” We couldn’t agree more and hope more brands follow suit.

You can shop Target’s new swim collection here.

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