Sharing The 2020 SMP Diversity Audit Results With Our Community
As many of you know, one of the 6 promises we made to our community back in June was to undertake a diversity audit of all content posted in 2020 to date. Well, that we did. We used an independent analyst to work through every editorial posted in 2020 to analyze what percentage of the couples featured are diverse, whether that be in race, ethnicity or sexual orientation. So, in an effort to stay completely transparent with our community – today we’re sharing the results of our audit, along with our goals for a better, more inclusive future on SMP.
Let us first start by saying, wow… we certainly have a lot of work to do – as you will see clearly in our data. Despite a conscious effort to publish more weddings featuring BIPOC & same-sex weddings since mid 2018 when the business was taken back over by Abby & Tait, we have not done enough to combat underrepresentation of these couples on SMP. Using the US census as a benchmark, we fell way short of being representative of the makeup of the US population where the majority of our audience is located.
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