Meet the Woman Behind Wildly Popular Instagram Account The Shade Room
If you’re one of the 16 million people (and counting) that follow wildly popular The Shade Room on Instagram(which reports on black culture, entertainment, celebrity news, and politics), you may be familiar with Angelica Nwandu. If not, allow us to introduce you. Five years ago, Los Angeles-based Nwandu had just earned a degree in accounting and was hired to do bookkeeping at a motorcycle company, where she was to work toward becoming an official accountant. But her real dream was to be a screenwriter, so she began writing on the side.
After making some connections in Hollywood, Nwandu quit her job and was given a small grant to write, but it didn’t go far. And then came her idea to start The Shade Room. She had applied for a slew of odd jobs with no luck and thought, “Well, if nobody’s calling me back, then I have to create this opportunity for myself.” And given that she was her friends’ source for instant celebrity gossip, they suggested she start a blog. That night, she came up with the idea for The Shade Room and that she should launch it on Instagram, since she wasn’t particularly technology savvy.
The Shade Room rapidly grew to 100k followers in just a few weeks and today, thanks to its 16 million + followers, it’s a media empire with a website and original programming in the works with Hollywood production companies.
Head to iTunes to subscribe to Second Life, and listen to this brand-new episode to hear more about Nwandu’s inspiring career story and road to creating The Shade Room. Keep scrolling for a glimpse at the content that makes the account a must-follow for millions of people.