I Don’t Have a Skincare Routine, So I Tried Glossier’s Newest Product
Imagine this: You’re on a noisy street in SoHo, which leads you to a modern office building. You enter through unmarked doors, then take a sleek elevator up a few floors. Upon arrival, you’re greeted by friendly faces, and on the wall in front of you is a beautiful close-up of a woman; her skin is radiant. To your left is a midcentury-modern pink couch with pink orchids. You have arrived at the headquarters of the beloved millennial makeup brand Glossier. But this is just the beginning. Sure, this is where the magic happens, and it doesn’t take long to understand why this brand has garnered a cult-like following. But besides its straight-up-chic offices, hyped product drops, and highly Instagramable packaging, there are two things, in particular, that have made this beauty brand stand out since its inception five years ago: its connection with its consumers and its approach to beauty.
No other beauty brand has quite harnessed the power of consumer feedback and turned it into products like Glossier has—and its most recent development is no exception. In fact, inspired by our cultural obsession with dewy skin, CEO and founder Emily Weiss and her team created the first-of-its-kind, easy-to-use, long-wear hybrid serum-oil, Futuredew, which drops today. Designed to give people the dewy glowy that is most often the result of a multi-step skincare regimen, this oil-based serum, a fountain of youth for your skin, is available for only $24.
Read on to learn more about the magic behind Glossier’s new skincare product, plus what happened when yours truly incorporated this wonderous serum into her previously nonexistent skincare routine.