FYI: Netflix Star Ashley Blaine Featherson Just Told Us All Her Beauty Secrets
“My collection with Mented wasn’t just something my name was slapped on,” she explains. “You know, during our calls, KJ and Amanda would be like ‘Okay Ashley, what do you want this to be, how do you see yourself, what do you value most when you do your makeup or when you walk out of the door? I specifically created this collection with women of color in mind who feel as though they’re not represented in the makeup space—for women who can’t find bronzers and highlighters for their complexion or wonderful nudes or beautiful glosses that look stunning on darker lips.”
“We have so little in the beauty space,” she says. “I know what it feels like to walk into Sephora and realize, okay, there are only 10% of products here I can maybe kind of use—that doesn’t feel good, and that’s real.” Additionally, Featherson wanted her collection with Mented to be user-friendly and easy to use for people who aren’t great at doing their own makeup or just simply aren’t as well versed in the world of beauty.
“I wanted it to be something women can use even if they’re not super-skilled at doing their makeup—not intimidating! I’m very, very proud of it, and just seeing all these beautiful women on Instagram wearing the line and tagging me… You know, we’ve been developing it for over a year, and it’s been a really exciting process. I’m just so grateful, and it’s so rewarding and fulfilling to see these women rock these products with such pride and feel so beautiful.”