Austin Butler and Frank Ocean Are the Faces of Prada’s New Spring 2020 Campaign


Prada casts Frank Ocean, Austin Butler, and director Nicolas Winding Refn for its Spring/Summer 2020 campaign, entitled “Optimist Rhythm”. The theme explores the “fragmented mindset” of today — which is at the same time a dichotomy, as it is the fluidity that exists in between.

Frank is no stranger to the fashion world. The Blonde singer wore a luxe black nylon Prada anorak while playing celebrity photographer at the 2019 Met Gala. Austin, on the other hand, is a bit new on the industry radar. The Once Upon in Hollywood actor is set to play Elvis Presley in the Baz Luhrmann directed biopic, so we expect to see much more of the handsome fella in the months ahead. Director, screenwriter and producer Nicolas Winding Refn might seem like a rogue choice to some, but the Hollywood heavyweight is the eye behind visually stunning films The Neon Demon and Drive.

Check ahead for Prada’s Spring/Summer 2020 menswear campaign, “Optimist Rhythm”, photographed by David Sims with creative direction by Ferdinando Verderi.

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