ARKET Launches RUNNING Concept Sportswear Collection

0

We are excited to share with you the launch of ARKET’s brand new range of modern sportswear, combining contemporary and sustainable fashion.

January 16, 2020 ARKET will introduce ARKET® RUNNING, a new modern sportswear concept collection blending sustainable high-performance fabrics with a thoughtful minimalist aesthetic.

The new collection has been developed by the brand’s design studio in Stockholm and will be launched online and in selected ARKET stores end of January.

‘Running in Scandinavia is as much about finding peace with the weather – as with your own body and mind, meaning that function always comes first. But function can also be interpreted in a wider sense’ says Anna Teurnell, ARKET’s Head of Design, and continues:

‘For us, ARKET® RUNNING is part of a mindful lifestyle. By running you can explore alternate routes in culture, your environment as well as nature, which feeds your body and soul.

The design is influenced by the notion of a modern runner, for whom performance and maintaining a balanced life go hand in hand’.

For both men and women, the collection includes a windbreaker with reflective details made entirely from recycled polyester. In the men’s collection adding shorts in the same material, compression tights to pair with T-shirts, tights, and a warm-up fleece that combines a foundation of 80–90% recycled fibres with complementing materials for enhanced functionality. The whole collection comes in a black and grey colour scheme with a selection of jackets and shorts in orange and camouflage print.

Women’s collection offers a set of high-performance compression tights with a matching bra as well as garments in a high shine fabric and a fleece hoodie, adding a new take on traditional running gear. Matte colour scheme ranging from taupe to black.

ARKET® RUNNING will be available on arket.com and in selected ARKET stores in Stockholm, Gothenburg, Copenhagen, Berlin, Brussels, Amsterdam and London.

Source Link

Leave A Reply

Your email address will not be published.